TALENTS

Moving

The next frontier in mobility

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Exhibited for the fourth time at the Milan Design Week, Aisin Seiki Co., Ltd. – Japanese group born in 1965 providing attractive designs in a wide range of sectors, from automotive to housing and lifestyle products like sewing machines and beds, and energy-related products - returns to its origins with the theme of “The next frontier in mobility” to let everybody know about its automotive parts business, which accounts for over ninety percent of AISIN’ s sales. The exhibition’s theme – sets up by the space designer Hikaru Mori - is to present Aisin initiatives in three of the foremost technologies of the coming high-mobility society with the aim of taking the lead in developing new relationships between people and vehicle. Collaborating with three young, international artists Aisin wanted express the benefits of its technology and products from a new viewpoint. For the Automated Driving with the installation Visible Motion Satoshi Yoshiizumi expresses cutting-edge automotive technologies that can normally only be found on the inside of a car. By showing the “beautiful movements” created by such technologies, it aims to evoke the concept of “creation of human-mobility relationship”, which is the goal of AISIN. In a large pool containing a special fluid, a tire’s contact surface appears in 3D. It forms sweeping arches and passes through effortlessly, only showing tread marks of the movements. The confrontation between the viewer and the large water basin lends way to a meeting of the viewer and movement, creating a sense of relationship between person and mobility and resulting in a significant experiential impact. For Connected, Hideki Yoshimoto with Cocoon the future role of vehicles will be a partner—one that is there to assist you, understand your feelings and is willing to listen to your needs. This installation aims to symbolise the values of the partnership between humans and a future car. The pure-white vehicle illuminated in a tranquil space is made of weaved threads, reminiscent of a cocoon. This sculpture of a car, presented as an organic, soft and delicate entity, suggests that the relationship between humans and cars will become more intimate and of closer rapport in the future. For Zero Emission, Shingo Abe with Transfer presented in high definition using two projectors on a huge canvas AISIN’s technology and the future it will bring about. This graphical animation races through an abstract space created entirely with computer images, from infinitely expanding technologies to the changes wrought to vehicles through their interactions, arriving at the new scenery they bring about. Existing, individual technologies change as they interact, giving rise to new, next generation technology. This work allows us to catch a glimpse of part of the future, which we can aim for only because of what the AISIN Group is doing today. Today when the environment surrounding automobiles is changing significantly, the AISIN Group’s technologies and achievements offer a tried and true vision. Consequently, it aims for works that create a more friendly relationship between people and vehicles, matching one’s personal sensibility. These proposals represent a world that integrates technology, design and art. Rather than springing from nothing, the next era will be an extension of the current one, and that creative elements are important. And these works, born from experimentation and challenge, will provide opportunities for thrilling excitement.

Photo by Daisuke Ohki

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• Images:

• Zero Emission: Shingo Abe, Transfer - 1

• Automated Driving: Satoshi Yoshiizumi, Visible Motion - 2