HOMI Fashion&Jewels evolves its strategy while remaining true to its values: the next edition will have new dates – 15 to 18 February at Fieramilano (Rho) ‐ and will feature exhibits for the varied specific requirements of its national and international visitors. This evolution has a clear objective: to consolidate its position as the sole point of reference for the world of accessories with a wide offering of unique content, research and experimentation, running from fashion accessories to costume jewellery, trendy jewels, beachwear, componentry, precious stones and gemstones. The choice of a later date – following Milan Fashion Week and coinciding with MICAM (the international footwear exhibition) and MIPEL (the leather goods exhibition) – consolidates the image of HOMI Fashion&Jewels as the meeting point for all players in the fashion accessories industry. Its vast, diversified showcase is by now the key strength of the exhibition: a mix of innovation, design, craftsmanship and internationalism, divided into a universe of categories, price levels, uses and purchasing options. Unique proposals from around the world, with the highest quality standards, running from conventional and traditional solutions to innovative offerings dedicated to the experimentation of small and large brands with materials, processes and creativity. A selection which stands out for its highly international orientation, with around 30% of exhibitors coming from abroad. And which answers retail requirements for timing, with proposals which supplement long‐established supply chains with the latest emerging see‐now‐buy‐now circuits. The format is renewed also as regards its organisation, with a redesigned layout reflecting recent trends in distribution: the exhibition will no longer be organised into product categories, but rather into tours structured to satisfy the requirements of the visitor and his end target. There are two main macro‐areas, each with their own mode of purchase: the first covering more eclectic, trendsetting offerings, the second covering products aimed at a larger commercial target. Uniqueness, research and experimentation remain the guiding values of the intensive scouting activity which led to the selection of the best in accessories, using profiled professionals and important partnerships, including the renewed partnership with ICE/ITA – the agency for the promotion abroad and internationalisation of Italian business ‐ with the specific objective of developing new relations with buyers from American markets most interested in the Made in Italy brand. The exhibition promises to be rich in collateral activities: talks, workshops, runway shows and convivial meetings and discussions aiming to define the state of the art and identify future trends, in terms of both creativity and new business opportunities. Upcoming appointments with the latest HOMI Fashion&Jewels are scheduled for 15 to 18 February 2020 and for 19 to 22 September 2020.
The Salone is held in Milan in April every year, along with the biennial Euroluce exhibition in odd years and EuroCucina and the International Bathroom Exhibition in even years, and in tandem with the annual International Furnishing Accessories Exhibition and Workplace3.0. These events are flanked by FTK (Technology For the Kitchen), EuroCucina’s collateral event and S.Project, the exhibition devoted to design products and decorative and technical furnishing solutions. Since 1998, the trade fair has been rounded off by SaloneSatellite, the launchpad for young designers and a point of reference for companies on the lookout for new talent.
Under the umbrella of the Salone del Mobile.Milano, these events cover a net area of almost 210,000 square metres overall at the Rho Fiera Milano fairgrounds, showcasing more than 2,300 of the most dynamic and creative companies on the global market each year.
Over 370,000 professional visitors attend the fair each year, just under 70% of them from 188 other countries, along with more than 5,000 national and international journalists and around 27,500 members of the public at the weekend, making the Salone del Mobile.Milano the unmissable sector-wide appointment. Not to mention the collateral events that take place alongside it, invariably curated by leading international artists and designers, because the Salone is not just synonymous with business but also with culture. This is the Salone, now in its 58th edition: an international platform with the “privilege of actuality” that shines a light on the state of the art of design. Every year, for years.