Surrealism is one of the most influential art movements of the twentieth century. Everyday objects played a central role in its dreamlike imagery: they were alienated, ironized, or combined to create curious hybrids. This led to the creation of numerous key works of modern art, from Marcel Duchamp’s »Bicycle Wheel« (1913) to Salvador Dalí’s »Lobster Telephone« (1936). In reverse, Surrealism also exercised a decisive influence on the evolution of design. On 28 September 2019, the Vitra Design Museum will open a major exhibition that offers a comprehensive look at the dialogue between Surrealism and design. For the first time, it will unveil the extent to which Surrealism has influenced the design of the past 100 years – from furniture and interiors to graphic design, fashion, and photography. The exhibition will include works by Gae Aulenti, Björk, Achille Castiglioni, Giorgio de Chirico, Le Corbusier, Salvador Dalí, Dunne & Raby, Marcel Duchamp, Max Ernst, Ray Eames, Front, Frederick Kiesler, Shiro Kuramata, René Magritte, Carlo Mollino, Isamu Noguchi, Meret Oppenheim, Man Ray, Iris van Herpen, and many others.
Press conference: 26 September 2019, 2 p.m.
Opening talk and vernissage: 27 September 2019, 6 p.m.
The Salone is held in Milan in April every year, along with the biennial Euroluce exhibition in odd years and EuroCucina and the International Bathroom Exhibition in even years, and in tandem with the annual International Furnishing Accessories Exhibition and Workplace3.0. These events are flanked by FTK (Technology For the Kitchen), EuroCucina’s collateral event and S.Project, the exhibition devoted to design products and decorative and technical furnishing solutions. Since 1998, the trade fair has been rounded off by SaloneSatellite, the launchpad for young designers and a point of reference for companies on the lookout for new talent.
Under the umbrella of the Salone del Mobile.Milano, these events cover a net area of almost 210,000 square metres overall at the Rho Fiera Milano fairgrounds, showcasing more than 2,300 of the most dynamic and creative companies on the global market each year.
Over 370,000 professional visitors attend the fair each year, just under 70% of them from 188 other countries, along with more than 5,000 national and international journalists and around 27,500 members of the public at the weekend, making the Salone del Mobile.Milano the unmissable sector-wide appointment. Not to mention the collateral events that take place alongside it, invariably curated by leading international artists and designers, because the Salone is not just synonymous with business but also with culture. This is the Salone, now in its 58th edition: an international platform with the “privilege of actuality” that shines a light on the state of the art of design. Every year, for years.