Moroso is an Italian brand, with a 50 years’ experience in making deluxe furniture, working with the best international designers. The company is the keeper of a precious know-how, handed down from the founder Agostino to his sons Roberto e Patrizia, CEO and art-director, respectively. Moroso melts together crafts and industrial processes, giving birth to creations strongly influenced by modern art and fashion, representing Italian design in the world. The brand’s offer goes beyond retail: it is possible, in fact, to ask for custom furnishing projects, taking benefit of the over 70 craftsmen’s expertise, on state-of-the-art materials, on the meticulous attention for details. Among all the news introduced during Milan’s Design Week, in the stand by Patricia Urquiola: the Diatom chair by Ross Lovegroove, whose elegant shape is inspired to diatomeas, i.e. a primordial mono-cellular organism living in water environments; Love Me Tender by Patricia Urquiola, made with a few simple elements easy to be put together: an aluminum-made framework, rounded wooden legs, big cushions, tables and horizontal surfaces; Shell, the armchair signed by Benjamin Hubert, made of a wooden framework, easy and linear, holding a wrapping shell of polyurethane foam.
