Vegetarianism is nowadays really been absorbed into Western culture and a growing number of people decide to cut out meat and fish, for ethical reasons or just to feel healthier. According to Annebet Philips, a young designer based in Amsterdam, there is nothing good or bad in eating beef or chicken or bass; there are instead many sustainability problems linked to large-scale production of these foods, in order to satisfy a growing number of consumers. This thought gave birth to No meat on Monday, a collection of ceramic plates with a steak or roasted fish already inside them: “Just add your veggies and bon appétit!” says the catchy slogan. Annebet adds: “The idea is not only for expert vegetarians, but for whoever wants to try even for a day”. Impossible non to do so.