Fashion is for everyone. This is what Adidas stated during New York fashion week last February, when they presented Yeezy Season 1, collaboration between the brand and Kanye West: the runway experience, far from being an exclusive event reserved for very few, was projected in 42 movie theaters of 13 different countries around the world, across 9 different time zones. Everyone attended, or at least had a chance to, to an unprecedented event which saw, in addition to the presentation of the collection, a historic performance by the artist Vanessa Beecroft and the debut of Wolves, the new single from Kanye.

Today the collection was immortalized by shots of American photographer Jackie Nickerson, complex personality with a strong social impact. After leaving the fashion world, with a long career for clients such as Vogue in favour of eviscerating the habits and realities hidden to the eyes of most, she has returned to fashion for this special collaboration. The shots have a strongly urban connotation: strong images, where the present day passes through showing without artifice of any kind your way of being. The way to do that is through the body, a tool for transmitting pictures, tell about ourselves, live our own space and time. An interesting reading that combines the vision of a rap artist that puts all this in his pieces, and a brand that through this built its history.