During the last Hong Kong Fashion Week 2017, Asia’s largest fashion fair,took place the 10th edition of the Fashionally Collection Show. The annual Fashionally showcase champions Hong Kong’s up-and-coming designers.

Launched in 2012 fashionally.com is a non profit website operated by the Hong Kong Trade Development Council (HKTDC) with the purpose of championing Hong Kong’s young designers.

Fashionally promotes Hong Kong’ fashion design professionals by presenting them to fashionistas, fashion buyers, trend scouts and stylists around the world.

HKTDC supported the local young designers to have their own booths during this important event in order to have the opportunity to take contact with buyers and chain stores representatives.

By the other hand HKTDC promote the work of Hong Kong’s young designer on overseas fairs by featured them in different cities such as Istanbul, Jakarta, Taipei, Beijing, allowing the designers get more exposure in the international markets.

Fashionally Pop-up Store during past edition on June 2017 featured 10 local young labels and the HKTDC Fashion Map enables an easy search of local fashion stores and brands.

In collaboration with The Hong Kong Trade Development Council, NOT JUST A LABEL (NJAL) – the community of the most exciting independent and contemporary emerging talents from over 110 countries across the globe – reviewed the show’s 10th edition, and its most innovative and exciting creatives.

According to NJAL see more details about the selected fashion designers:

·  HANG www.notjustalabel.com/designer/hang

·  DEMO www.notjustalabel.com/designer/demo

·  KURT HO www.notjustalabel.com/designer/kurt-ho

·  FROM CLOTHING OF www.notjustalabel.com/designer/fromclothingof

·  KENSON www.notjustalabel.com/designer/kenson

·  NECRO POON www.notjustalabel.com/designer/necro-poon

·  LAPEEWEE www.notjustalabel.com/designer/lapeewee

·  KA WA KEY www.notjustalabel.com/designer/ka-wa-key

·  NELSON BLACKLE www.notjustalabel.com/designer/nelsonblackle

·  KEVIN HOwww.notjustalabel.com/designer/kevin-ho

Photo by Moses Ng / MozImages