A summer atmosphere dominated by graphic motifs ranging from traditional European to exotics. Massimo Giorgetti, creative director of MSGM, the brand that is having great success all over the world thanks to a fresh design combined with a high-quality manufacture, impresses once again. Not only for having presented something shocking (who other makes it?) but mostly because of a matter of perseverance. To be a successful young designer, which means being remembered in time, so much in fashion as in industrial, it’s not enough to have a good first genius idea. You need continuity in time, commercial reliability and a creative vision fidelity to a stylish code for which you’ve been known since the beginning. Without lapsing into repetitive. Giorgetti seems to meet these three criteria and demonstrated in SS15 to have full mastery of his vocabulary, which mixes smoothly tropical grounds of pineapples and cactus printed on cotton shirts and classic patterns such as Prince of Wales. Alternating with clothes in the nautical mood as cotton sweaters with stripes or sailor yellow parka.

Marco Magalini speaking   21 June 2014   /   © All rights reserved