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Let’s Face It. Santa Claus is a full-blown hipster. Not only he choose alternative transportation, you never see him around and has its own personal playlist, but he got also the big beard and all, long before, moreover, it became trend. So why not revolutionize also his wardrobe? The Joint London Creative Agency has operated a radical makeover of his image, dressing him with the coolest designers creations of the moment. Sporty-chic in Alexander Wang, decidedly urban in Hood by Air, more conceptual in Marni, colorful in Kenzo. And also rock in Saint Laurent, techno in Raf Simons and so on. From which one would you rather receive gifts?