WHITE NEXT EDITION SEPTEMBER 23–26 2021
For this edition, the selection dedicated to contemporary craftsmanship, curated by Angelo Ruggeri and Valeria Oppenheimer, presents over 20 companies with a brand mix that ranges from clothing to footwear, passing through jewels. A selection of different brands, sharing the same DNA, that of “contemporary artisans” who offer Made in Italy creations, attentive to the image of the product and sustainability. Today, the craftsmanship that we can define as ‘contemporary’ is not only linked to the hand-made, but also to the ‘mind-made’, or rather to ‘doing with the head’, with ideas. The selection is therefore enriched by young brands founded by artisans expert in graphics and prints, by opinion makers who have relaunched the concept of footwear, or by creatives who have introduced new technologies to create innovative collections. This is the direction to follow today: mixing the tradition dedicated to the artisanal universe with the digitized allure of the present and the future. If until a few years ago, these micro-companies were on the margins of the fashion system, at the moment they are experiencing a phase in which they have the opportunity to conquer large markets. This is partly due to the digitization of the sector and the direct relationship that some media, especially social networks, allow to entertain with the end customer.
A necessary decision in maintaining your business in a market that is more aware and attentive to these dynamics.
Sustainable fashion represents the only viable way for the future of planet earth and of those who inhabit it as the fashion industry aims to establish a respectful relationship with the environment.
The selected brands represent this value because they aim to produce their garments using recycling and upcycling processes, to work with less polluting raw materials, to reduce the environmental impact of their production, and above all to work towards a path of traceability and transparency.
Eco-design has become a new way of conceiving fashion and this starts from the art of design, thinking of an item that is sustainable from its birth to its disposal.
The new frontier of craftsmanship where tradition coexists with modernity through the work of modern makers who combine image and product.
Uniqueness and attention to detail characterize all the products created by the selected brands that have been able to preserve an artisanal dimension by associating them with an avant-garde way of designing. Each object through the material and finishes tells a precise story that involves the consumer and makes them feel special.
Handcraft productions are more sustainable than large-scale distribution and give life to unique creations with a strong personality thanks to heritage, a concept that speaks of culture and makes each product a symbol of innovation through design.