{"id":1491,"date":"2016-07-01T16:50:02","date_gmt":"2016-07-01T14:50:02","guid":{"rendered":"http:\/\/thesignspeaking.com\/2018\/02\/02\/gourmet-experience-in-food-trucks-by-studio-c-milano\/"},"modified":"2018-06-02T17:26:26","modified_gmt":"2018-06-02T15:26:26","slug":"gourmet-experience-in-food-trucks-by-studio-c-milano","status":"publish","type":"post","link":"https:\/\/www.thesignspeaking.com\/it\/gourmet-experience-in-food-trucks-by-studio-c-milano\/","title":{"rendered":"Gourmet experience in food trucks by Studio C Milano"},"content":{"rendered":"<span class=\"cb-itemprop\" itemprop=\"reviewBody\"><p>Studio C Milano del designer tedesco Christoph Schnug da molti anni lavora nell\u2019ambito del food. Da cuoco appassionato ma anche come cliente attento e curioso di sperimentare nuovi cibi, ha iniziato con il packaging design per molte aziende del food&#038;beverage. Forte della consapevolezza che la Corporate-Identity insieme al Corporate-Design possa avere un impatto molto forte sul successo di un nuovo marchio di food, lo studio \u00e8 certamente influenzato dal mix di origini nord europee dei suoi componenti e dall\u2019Italia, paese in cui il designer vive da oltre 25 anni. Il food, uno dei segmenti pi\u00f9 innovativi e in crescita nel settore del design, vede come trend emergente lo street food, un interessante ambito di applicazione. L\u2019ultimo progetto per \u201cEl Caminante\u201d \u00e8 uno dei primi ad introdurre nel business dei food truck il concetto di eccellenza basato su un linguaggio da segmento premium. La promessa di una \u201cgourmet experience\u201d al posto di un messaggio \u201cmordi e fuggi\u201d. Per i due food truck \u201cEl Caminante\u201d e \u201cGod Save the Food\u201d &#8211; che segue i due ristoranti a Milano, piazza del Carmine e via Tortona 34 &#8211; Studio C Milano ha lavorato intensamente con i clienti per definire un food concept distintivo e per disegnare tutti gli elementi, dal camion al packaging, dai visual fino alla brand identity. Entrambi i food truck comunicano una identit\u00e0 decisamente contemporanea che esprime attraverso le scelte cromatiche e alcuni elementi grafici i valori di ciascun brand connotandolo in modo assolutamente originale e unico.<\/p>\n<p>&#8211; Designed and \u00a9 by STC,\u00a0<a href=\"http:\/\/www.studiocmilano.com\/\" target=\"\">studiocmilano.com<\/a><\/p>\n<p><img decoding=\"async\" src=\"http:\/\/thesignspeaking.com\/wp-content\/uploads\/2018\/02\/ph_gstf_img_0603low.jpg\" \/> <img decoding=\"async\" src=\"http:\/\/thesignspeaking.com\/wp-content\/uploads\/2018\/02\/img_0480_low.jpg\" \/> <img decoding=\"async\" src=\"http:\/\/thesignspeaking.com\/wp-content\/uploads\/2018\/02\/packaging-overview_low.jpg\" \/> <img decoding=\"async\" src=\"http:\/\/thesignspeaking.com\/wp-content\/uploads\/2018\/02\/ph_gstf_img_0106low.jpg\" \/> <img decoding=\"async\" src=\"http:\/\/thesignspeaking.com\/wp-content\/uploads\/2018\/02\/ph_gstf_img_0271_2low.jpg\" \/> <img decoding=\"async\" src=\"http:\/\/thesignspeaking.com\/wp-content\/uploads\/2018\/02\/ph_gstf_img_1236low.jpg\" \/> <img decoding=\"async\" src=\"http:\/\/thesignspeaking.com\/wp-content\/uploads\/2018\/02\/img_7529-modifica-bn_low.jpg\" \/> <img decoding=\"async\" src=\"http:\/\/thesignspeaking.com\/wp-content\/uploads\/2018\/02\/img_7561-bn_low.jpg\" \/> <img decoding=\"async\" src=\"http:\/\/thesignspeaking.com\/wp-content\/uploads\/2018\/02\/img_7592_low.jpg\" \/> <img decoding=\"async\" src=\"http:\/\/thesignspeaking.com\/wp-content\/uploads\/2018\/02\/corporate-design-01_low.jpg\" \/><img decoding=\"async\" class=\"alignnone size-full wp-image-3908\" src=\"http:\/\/www.thesignspeaking.com\/wp-content\/uploads\/2018\/02\/gstf-restaurant.jpeg\" alt=\"\" width=\"790\" height=\"583\" srcset=\"https:\/\/www.thesignspeaking.com\/wp-content\/uploads\/2018\/02\/gstf-restaurant.jpeg 790w, https:\/\/www.thesignspeaking.com\/wp-content\/uploads\/2018\/02\/gstf-restaurant-300x221.jpeg 300w, https:\/\/www.thesignspeaking.com\/wp-content\/uploads\/2018\/02\/gstf-restaurant-768x567.jpeg 768w\" sizes=\"(max-width: 790px) 100vw, 790px\" \/><\/p>\n<\/span>","protected":false},"excerpt":{"rendered":"<p>\u201cEl Caminante\u201d and \u201cGod Save the Food\u201d projects by Studio C Milano first introducing in the food truck business a truck concept that is highly based on the language of a premium segment.<\/p>\n","protected":false},"author":3,"featured_media":3909,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[15],"tags":[14],"_links":{"self":[{"href":"https:\/\/www.thesignspeaking.com\/it\/wp-json\/wp\/v2\/posts\/1491"}],"collection":[{"href":"https:\/\/www.thesignspeaking.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thesignspeaking.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thesignspeaking.com\/it\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thesignspeaking.com\/it\/wp-json\/wp\/v2\/comments?post=1491"}],"version-history":[{"count":0,"href":"https:\/\/www.thesignspeaking.com\/it\/wp-json\/wp\/v2\/posts\/1491\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thesignspeaking.com\/it\/wp-json\/wp\/v2\/media\/3909"}],"wp:attachment":[{"href":"https:\/\/www.thesignspeaking.com\/it\/wp-json\/wp\/v2\/media?parent=1491"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thesignspeaking.com\/it\/wp-json\/wp\/v2\/categories?post=1491"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thesignspeaking.com\/it\/wp-json\/wp\/v2\/tags?post=1491"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}