|SALONE DEL MOBILE.MILANO POSTPONED UNTIL 2021|
The 2020 edition of the Salone del Mobile.Milano has been suspended. The event will now take place from 5th to 10th September 2021. The decision to postpone was made by the Board of the Salone del Mobile.Milano in light of the ongoing coronavirus pandemic that is spreading to almost every country in the world. The situation that led to the original change of date from April to June, announced on 25th February, has fundamentally changed. Although we were determined to keep to the June date, to allow the annual event to take place as planned, the present, unprecedented circumstances and medium-term uncertainties now mean that this year’s Salone can no longer go ahead.
The 2021 edition, which will celebrate the sixtieth anniversary of the Salone, will be a special event for the entire sector. For the first time ever, all the biennial exhibitions will be held in conjunction with the Salone Internazionale del Mobile, the International Furnishing Accessories Exhibition, Workplace3.0, S.Project and SaloneSatellite. This means that EuroCucina, FTK (Technology For the Kitchen) and the International Bathroom Exhibition will also take place next year, along with Euroluce, which was already scheduled for 2021.
This single, great sector-wide trade fair will represent a fresh opportunity to pull together to revitalise our businesses, the entire supply chain that works in synergy with the Salone, and Milan.
New dates for miart and Milano Art Week 2021.
Milan’s international modern and contemporary art fair, organised by Fiera Milano and the first under the artistic direction of Nicola Ricciardi, initially scheduled for its traditional slot in April, has been moved to 17 to 19 September 2021 (with the preview on 16 September) in fieramilanocity.
Following on from the 2020 online edition, which enabled gallery managers, collectors, art professionals and visitors to stay in touch, miart has identified its ideal window of opportunity in between Salone del Mobile (5-10 September) and Milan Fashion Week (21-27 September).
This decision stems from a rigorous assessment and determination not to compromise the attractiveness of miart, which has always distinguished itself due to its international vocation. Indeed these new dates will ensure the event stays true to this important and fundamental characteristic.
The aim is to create a fair that will be a solid and sincere opportunity for a restart: a “physical” edition enriched with and completed by a digital experience, thanks to an online platform offering innovative multimedia contents and new communication methods, further enhancing dialogue between modernity and contemporaneity, the very essence of miart.
Every year, miart is the key event of Milano ArtWeek, the packed celebration of exhibitions and events organised in collaboration with the Municipality of Milan’s Culture Department, bringing together the city’s leading public institutions and private foundations.
WHITE NEXT EDITION SEPTEMBER 23–26 2021
For this edition, the selection dedicated to contemporary craftsmanship, curated by Angelo Ruggeri and Valeria Oppenheimer, presents over 20 companies with a brand mix that ranges from clothing to footwear, passing through jewels. A selection of different brands, sharing the same DNA, that of “contemporary artisans” who offer Made in Italy creations, attentive to the image of the product and sustainability. Today, the craftsmanship that we can define as ‘contemporary’ is not only linked to the hand-made, but also to the ‘mind-made’, or rather to ‘doing with the head’, with ideas. The selection is therefore enriched by young brands founded by artisans expert in graphics and prints, by opinion makers who have relaunched the concept of footwear, or by creatives who have introduced new technologies to create innovative collections. This is the direction to follow today: mixing the tradition dedicated to the artisanal universe with the digitized allure of the present and the future. If until a few years ago, these micro-companies were on the margins of the fashion system, at the moment they are experiencing a phase in which they have the opportunity to conquer large markets. This is partly due to the digitization of the sector and the direct relationship that some media, especially social networks, allow to entertain with the end customer.
A necessary decision in maintaining your business in a market that is more aware and attentive to these dynamics.
Sustainable fashion represents the only viable way for the future of planet earth and of those who inhabit it as the fashion industry aims to establish a respectful relationship with the environment.
The selected brands represent this value because they aim to produce their garments using recycling and upcycling processes, to work with less polluting raw materials, to reduce the environmental impact of their production, and above all to work towards a path of traceability and transparency.
Eco-design has become a new way of conceiving fashion and this starts from the art of design, thinking of an item that is sustainable from its birth to its disposal.
The new frontier of craftsmanship where tradition coexists with modernity through the work of modern makers who combine image and product.
Uniqueness and attention to detail characterize all the products created by the selected brands that have been able to preserve an artisanal dimension by associating them with an avant-garde way of designing. Each object through the material and finishes tells a precise story that involves the consumer and makes them feel special.
Handcraft productions are more sustainable than large-scale distribution and give life to unique creations with a strong personality thanks to heritage, a concept that speaks of culture and makes each product a symbol of innovation through design.