Adrift / from the voice of the crickets / I saw in the dew of a blade of grass lodged the moon.

Luca Hugo Brucculeri Studio recreates an ancient Japanese poem in the window display of the new Seiko boutique in Madrid. Luca Hugo Brucculeri is a young “ephemeral designer”, specialized in designing installations, scenographies, sets and temporary spaces for luxury brands. He was nominated in 2015 for the “Compasso d’Oro.”He is also the artist behind the poetic installation of the window display that celebrates the 60th anniversary of Grand Seiko, a renowned Japanese watch brand, and the opening of the first Seiko boutique in Spain, located in the Salamanca district of Madrid.

The inspiration came from reading this 13th century Tanka poem, by the famous Japanese poet Fujiwara no Teika” explains the Italian designer based in Barcelona. “Reading this poem made me think a lot about the symbolism of dew, an ephemeral phenomenon that I find very poetic ” he continues. “The Tanka poems are short poems from Japanese literature dating back more or less 1300 years, and are capable of evoking specific images and sensations.The installation in the window display represents a large sheaf of rice whose leaves, painted by hand, are caressed by sixty drops of dew made of blown glass, under a large full moon as the backdrop.Sixty is a very important number for Japanese culture. It represents the renaissance, the beginning of a new cycle, just as the dew that falls every night with the moon on the vegetation and vanishes every morning at dawn, marks the beginning of a new day. Sixty is also a fundamental number in watchmaking, as an hour is made up of sixty minutes and every minute of sixty seconds. This is why Grand Seiko’s 60th anniversary is such a special moment for the Japanese brand.

The installation can be admired in the window display of the new Seiko boutique located in the heart of Madrid, on Calle Ayala 15.The designer assures us: “By closely observing one of the sixty drops on the rice plant in my installation, you may understand what the Japanese poet who wrote centuries ago meant: a drop of dew contains the immensity of the universe.

Watch the video of the project at this link:

Photos & Video: Lucas Amillano