Cupra Formentor inspires desire. Desire to own, to travel, to drive. Desire is a very powerful feeling, the one that moves the world. It is not only about what you need but, most importantly it is about what you really want.The vehicle of the company born in 2018 as indipendent brand form head office SEAT, that stands out for its bold formal carácter, won a Gold Delta award for Mobility on the occasion of ADI 2020 Awards organized by the ADI-FAD Industrial Design Association in Barcelona, the last 24th of November. Jury statement was “Because it is a great challenge, the launching design for a new brand. A unique and complex design with a great effort behind representing the in-house design of hundred of invisible designers we would like to acknowledge.”
The Cupra Formentor strong design points are the beauty of its proportions, the strength of its lines, the refinement of its surfaces and its sublime colour concept. Its astonishing proportions have plenty of drama, from any angle; the long hood that ends in a vertical front end, the shallow and fluid cabin and the pretty imposing high rear-end are its trademarks.
Cupra design team with Alejandro Mesonero-Romanos played with the control of uncontrolled surfaces. Unexpected volumes that appear or disappear depending on the light conditions or from the angle from which we observe the bodyshell.
The interior involves all your senses. It is beautiful to look at, ergonomically optimum and a very nice place to live in your every day and shows our love for detail and perfection od the Spanish company.