Eto looks beautiful, preserves wine brilliantly and is exceptionally easy to use, store and maintain. It both decants and works as a wine preserver.

Created by Tom Cotton, a Welsh London-based product designer, with nearly 20 years experience in bringing products from concept to market, eto is a beautifully designed wine decanter with an innovative preservation system. Its patented design keeps wine preserved for at least 12 days, as proven by independent laboratory tests and extensive blind taste tests with wine industry experts. The word eto means “again” in Welsh, which perfectly sums up the joy of the product. eto allows you to enjoy wine again, and again without sacrificing either its taste or our planet.

eto aims to solve a simple problem – once you open a bottle air mixes with the wine and starts to oxidise, and within a number of days it develops a vinegary taste. With 50 million litres of wine poured down the sink every year, eto offers a new way to reduce waste, save money and enjoy perfectly preserved wine whenever you choose.

The development of this innovative sealing design and the specialist high-precision glass required, were challenging goals that have taken almost 5 years to perfect. As well as an effective wine preservation system, eto is a beautifully designed, premium decanter that offers drip-free pouring and fits perfectly in the fridge door.

Decant your whole bottle of wine into eto, serve, then push down the neck and the unique patented design forms a complete seal preventing any further contact with oxygen, to preserve your wine’s full flavour.