Natural and edible, the “water you can eat” disrupts the hydration-on-the-go market in order to reduce the impact of the packaging industry on resources, pollution and the environment. Ooho is disrupting thehydration-on-the-go market. It is the first product designed by Skipping Rocks Lab, an innovative London-based sustainable packaging startup (founded in 2014, then renamed Notpla). Skipping Rocks Lab is pioneering the use of natural products extracted from seaweed to create materials with low environmental impact. Its mission is to provide sustainable packaging technologies to companies as an alternative to plastic packaging. 36bn plastic bottles are consumed each year, and that number is growing at 4% per annum. Producing a 1L PET bottle consumes up to 7L of water, 200g of crude oil, and will generate 30g of waste that will take 700 years to decompose. This waste often ends up in the marine environment and even enters our food chain through consumption by fish. More than 30% of these bottles are 500mL or less, representing a considerable amount of waste for drinking on the go (5 min use on average). Skipping Rocks Lab intends to become the “Tetrapak” of sustainable packaging, selling the materials, the machinery and the branded products that put seaweed at the forefront of all packaging. An organic membrane packaging for liquids created by Rodrigo García González, a Spanish inventor, designer, architect and engineer, and Pierre-Yves Paslier, a French Innovation Design Engineer, that won in 2014 the second Lexus Design Award – the theme was ‘Curiosity’. Ooho is the unique packaging material that allows them to encapsulate water and juices in flexible, fully biodegradable bite-sized packets. It is the most sustainable disposable alternative to plastic bottled water on the market. A packaging with a shelf life that better matches our use-and-dispose consumer habits. Ooho is 100% made of seaweed and plants, so they biodegrade in just 4-6weeks, and the material is so natural that it is actually edible. It also requires significantly less CO2 and energy to produce an Ooho than an equivalent PET plastic bottle or cup, making Ooho the most environmentally friendly disposable solution to drink on the go. The water“sachets” come in three sizes, 20ml, 55ml and 150mls, but they can be bigger and of different shapes. Ooho will replace water and drink bottles forhydration-on-the-go!
