The 27th ADCE Awards took place at Disseny Hub in Barcelona on 9-10 November during 5th European Creativity Festival, organized by Art Directors Club of Europe (ADCE) – a non-profit association comprising 22 professional clubs and associations of graphic design and advertising from 21 European countries.
A jury comprised of 62 leading creatives from 20 different countries awarded 27 Gold, 42 Silver and 123 Nominations from a total of 720 entries from 24 European countries.ADCE President, Ami Hasan, unveiled the recipient of the Grand Prix 2018: “BVG x Adidas – The ticket shoe”, created by Jung von Matt for public transport enterprise Berliner Verkehrsbetriebe (BVG). Berlin’s culture is based in anti-establishment, which includes being anti-BVG. To shift young Berliners’ perceptions of transport system BVG, the campaign won the respect of Berlin’s number 1 streetwear brand, Adidas. A limited edition BVG x Adidas Originals EQT Berlin sneaker was launched, which stores a yearly ticket for BVG. A special music track called BVG – Adidas was also created for the campaign. The sneaker reached cult status by selling out in hours and resold online for €3500 with 10.6 billion impressions for BVG worldwide.Among the 27 winning Works awarded “Gold” in the different categories, we remind for Graphic Design:
“Hornbach Werkstück Edition 001” by Heimat Berlin (Germany) for Hornbach for Graphic Communication.
“Olafur Eliasson: Pentagonal Landscapes” by Kuudes (Finland) for EMMA – Espoo Museum of Modern Art. for Editorial Design.“LAVA” by Gagarín / Basalt Architects (Iceland) for Lava Centre for Spatial / Experiential Design.
And according to thesignspeaking philosophy to support the talent of the young designer for European Student of the Year category:
– Design: “Habitat” by Tom Hegen (Germany) from Hochschule Konstanz University of Applied Sciences.– Design: “Sun Wukong – An Immersive Graphic Novel” by Jeffrey Guan (Austria) from University of Applied Arts Vienna.
– Ideas: “Ligatura” by Sebastian Kubik (Austria) from University of Applied Arts Vienna.
As Young European Creative:
– Design: “Sheboard – Raised by Words” by Katariina Harteela / Hasan & Partners (Finland) for Plan International Finland.– Creative Ideas: “BAS: Bot Ad School” by Daniel Liakh and Kostia Liakhov (Ukraine) for Bot Ad School.