“Reincarnation” is the main theme of the new short film created and directed by Karl Lagerfeld to accompany the CHANEL Paris-Salzburg 2014/15 Métiers d’art collection will be shown on December 2nd, 2014 in Salzburg. This new short film was the perfect opportunity for Karl Lagerfeld to develop an artistic collaboration with Pharrell Williams, a close friend of the Fashion House and personal friend of the designer himself. In fact, the artist composed and wrote the lyrics to “CC The World,” the original soundtrack for Reincarnation, and he also plays one of the leading roles. Williams is, together with Cara Delevingne, the face of the upcoming campaign of the Paris-Salzburg 2014/15 Métiers d’art collection. Karl Lagerfeld imagined a new episode in the life of Gabrielle Chanel, with Geraldine Chaplin and Pharrell Williams as protagonists. This is the plot, in brief. 1954: Gabrielle Chanel is on holiday near Salzburg when she met a young man involved in the lift wearing a jacket. This will later inspire the famous Chanel jacket. “It was time to show the origins of the Chanel jacket, inspired by that worn by the lift attendant in a hotel near Salzburg in the Fifties… Reincarnation is the story of the jacket of a lift attendant, reincarnated in a timeless leader of women’s fashion – Karl Lagerfeld said -. Reincarnation is also an evocation of another era, that of the austro-Hungarian Empire, that Karl Lagerfeld has revived for one night, in the middle of the 1950s. None of this would have been possible without Pharrell Williams, Cara Delevingne and Geraldine Chaplin. Is the perfect cast. Pharrell is a genius and Geraldine gave the best in the role of Gabrielle Chanel in the year of his return”.
Video and backstage, Chanel. Marco Magalini speaking 2 Dec 2014 / © All rights reserved