What is the right environment for “create creativity”? This is the question posed by Luca Nichetto, who has created with Kinnarps a dynamic installation in the spaces of La Pelota, Brera, during this year’s Fuorisalone. From an observation of the current situation, hit by the uncertain economic climate which requires always new ideas, Ninchetto reflected on the office environment and how this can inspire a change and stimulate creativity, helping those who work there to take risks but also to have fun and to feel involved. This is how he thought Scandinavian Workspace, where he and his colleagues from Kinnarps display five key factors: Build and change, to empower employees to change what surrounds them in order to facilitate free thought; Disorient Us, unexpected architectural solutions that encourage creativity; Out on a limb, spaces designed to conceive failure, to feel more confident in taking risks; Play hard, areas where employees can play and neutralize social hierarchies; Ecosystem of ideas, meeting rooms for informal meetings, with spaces where employees can sit and meet spontaneously to discuss their ideas. A new concept of the working space that is almost like a business model, experiencing how freedom and informality can create the most solid innovations.
