According to the economist Joseph A. Schumpeter, radical or incremental innovation is the implementation of a new product, possibly with new knowledge or new technologies. Valcucine believes that the primary force behind innovation is ethics, i.e. an authentic desire to produce something good and beautiful for mankind, available to all. An innovator is somebody capable of changing his point of view, who goes beyond common boundaries. Valcucine’s company vision “We have a dream, a waste-free world” has resulted in respecting the main principles of eco-compatibility: dematerialisation, recycling and reusing, reducing toxic emissions and guaranteeing a long technical and aesthetic life to products. Nowadays, not only does innovation mean combining functionality and aesthetics, but also a conscientious use of materials. These beliefs gave birth to the new, 100% recyclable Invitrum glass base units: they are completely devoid of formaldehyde emissions, do not use double side panels and have been designed to be easily disassembled and reused or recycled at the end of their life cycle. Moreover, the door has evolved into Riciclantica, a new single-material door made from 100% aluminium, with a 2mm thick aesthetic panel. All these innovations were presented at Eurocucina, during Milan Design Week.
