At Gucci Hub in Milan, today October 29, 2019 the second edition of NEXT DESIGN PERSPECTIVES, the design conference conceived by Altagamma, in partnership with ICE Agency and Fiera Milano, revealed six key trends that will have an impact on both people’s lifestyles and businesses.

Inclusivity, sustainability, generational confrontation in a tech world, self-care and a new concept of home. NEXT DESIGN PERSPECTIVES 2019 -curated by Deyan Sudjic, Director of the Design Museum of London- presented the new trends for design and creativity.

WGSN, the international trend forecasters and data scientists who have been analysing and researching trends for over 20 years, presented the six key trends that include the need to revolutionise internal systems, how our consumption methods are developing, the changing nature of home, the effects of an aging population, a demand for inclusive design and the rise of digital craftsmanship.6 KEY TRENDS FOR DESIGN AND CREATIVITY:


Designing better systems will become even more crucial than the design of the products themselves. We will move from product-focused design towards systemic design – for example, replacing linear supply chains with circular resource models. It is now time for brands to rethink internal systems to maximise long-term opportunities.



In the future, people will want access over ownership; instead of having more things, they will simply want their desires fulfilled. This shift will take the form of an immaterial economy based on emotions, experiences and knowledge. People will be looking for quality over quantity in their consumption, and finding different ways to do so, including the rental economy and resourceful essentials.



Our concept of home is changing, and so is what we do in both personal and public spaces. Home is becoming a keyspace for innovation, both for comfort and for the community as consumers bring more activities into their immediate surroundings. The home is largely seen as a space for self-improvement, self-care, and community. Driven by the need for calm and comfort it will continue to be a growing market



There is an intergenerational clash. In some parts of the world, companies must take into account the increase in population longevity, while in other parts of the world, especially in emerging economies, the population is growing younger and brands need to know how to address the opportunities that these generations represent.



Design for all will ramp up in 2021, as universal design strategies are adopted by governments, institutes and brands alike. As consumer demand for inclusive design grows, diversity will be recognised and celebrated across a fuller spectrum.



Going forward, product-less stores will provide a more immersive and engaging shopping journey, while digital-only clothing and interiors unlock limitless creativity for the next generation of designers. Purpose-driven Gen Z and Millennials will also embrace the idea of digital design as it presents a new opportunity to tackle the desire for newness while creating more sustainable design systems.


Andrea Illy, Chairman of Altagamma, said: “The second edition of NEXT DESIGN PERSPECTIVES confirms itself as a moment of reflection on how to interpret the necessary change in design thinking and strategy. We thank the Curator Deyan Sudjic, Director of the Museum of Design in London, for bringing together this group of important international speakers – academics, scientists, innovators and designers – who offered visitors new perspectives to imagine new evolutionary and regenerative paths.

>>> To review the conference: https://www.nextdesignperspectives.com/watch

The speakers who participated in NEXT DESIGN PERSPECTIVES 2019: Klaus Busse, Head of EMEA FCA Design; Adrian Cheng, Founder of K11; Roberto Cingolani, former Scientific Director of the Italian Institute of Technology and Leonardo’s Chief Technology and Innovation Officer; Claudia D’Arpizio, Partner of Bain & Company; Sara Ferrero, CEO of Valextra; Caroline Issa, CEO and Fashion Director of Tank; Philipp Rode, Executive Director, LSE (London School of Economics and Political Science) Cities; the designers David Chipperfield, Ilse Crawford, Tom Dixon, Piero Lissoni and Patricia Urquiola; Marcus Engman, former Head of Design of IKEA and Creative Director of Skewed; chef Davide Oldani, Nadja Swarovski, Executive Board Member of Swarovski; Vittorio Radice, Vice President of Rinascente; Carlo Ratti, Director of the Senseable City Lab at MIT in Boston; Hong Zhou, President of Huawei’s Research Institutes in Europe and Russia and Lisa White, WGSN’s Director of Lifestyle & Interiors and Future Innovations.

Moderators: Johanna Agerman Ross, Founder of DISEGNO and Curator of contemporary and twentieth-century design at the Victoria & Albert Museum in London and Tony Chambers, Creative Director, Design Consultant, Editor (former Director of Wallpaper *) and Founder of TC & Friends.