Installations, Exhibitions, Showrooms, Talks, Workshops, Routes, and more… a program with a purpose: Design for Human Future

18 is the number of editions of the Barcelona Design Week organized by Barcelona Design Centre, but above all, it is a program and a purpose: Design for Human Future proposes SDG Number 18 to promote a more humane and humanistic future through the tools, the practices and the culture of design in companies, associations and individuals with the aim of generating a global positive impact for everyone.

On October 18th, the Design Hub Barcelona will host the Nº18 Design For Human Future Day, addressed to a professional audience in order to reflect on the human future, design, and Sustainable Development Goals.

The Nutura pavilion is a sinuous and multi-sensory journey between undulating walls of wood and ceramics inspired by 20th-century Barcelona architecture. This pavilion, designed by Benedetta Tagliabue-EMBT Architects for the company Roca on the occasion of the Milano Design Week evokes the essence of the Mediterranean.

Three round tables moderated by Alessandro Manetti, curator of the BDW’23; Guido Woska, Global Managing Partner at Manyone; and Oriol Guimerà, designer; and three workshops organized by Manyone and the designer Luki Huber, in order to co-create proposals for SDG Number 18.

During Barcelona Design Week, from October 16th to 28th, you will be able to visit Hanging By a Thread over the lake at the Disseny Hub Barcelona. A few months ago, Barcelona Centre de Disseny, the organizing entity of the Barcelona Design Week, and Cervezas Alhambra, the Official Sponsor of the event, proposed to the IED Barcelona’s students a challenge with the aim of giving a second life to beer bottles.

Many projects came out of this proposal, among which Hanging By a Thread has been chosen as the winning project.

Students Violeta Martín and Lluis La Hoz, accompanied by their tutor Marta Ayala, have created an abstract figure made of Alhambra bottles and recycled material, which has a solar charging point in the center of the sculpture for being visible at night. This figure will be hanging by a thread inside a 3D cubic structure.

The project seeks to create a moment of reflection about pollution, which is getting bigger and bigger. The cubicle that surrounds it represents this imprisonment in which society lives due to consumerism and individualism.

From October 16th to 28th, visit CASA SEAT to see the finalist posters of the Human/AI Design Challenge. These projects, which have been created with the help of AI content generation algorithms, seek to be a reflection of students from design schools around the world on how to balance the best relationship between human creative thinking and artificial intelligence. The winning poster will receive the BDW-CASA SEAT prize, valued at €1,500, and will be announced at the Design Festival in Diagonal, on October 25th.


Barcelona Design Centre was founded in 1973 with the aim of giving design the importance it had in other European cities. This year celebrates 50 years of working with local and worldwide organizations to promote Barcelona design in more than 30 countries. For Barcelona Design Centre design is a factor of transformation for competitiveness, sustainability, and a positive impact on society, in line with the United Nations Sustainable Development Goals (2030 Agenda).

Barcelona Design Centre supports innovation, creative talent, and the promotion of Barcelona design worldwide. It is the strategic partner in design to create joint value with companies, entrepreneurs, and professionals.

Barcelona Design Centre’s Strategic Plan focuses on the following spheres:

  • Innovation and sustainability of organizations (companies and entities).
  • Support for creative entrepreneurship.
  • Promotion of the Barcelona brand in the creative sphere and the internationalization of local creative talent (design inspired in Barcelona).
  • Challenges of society and the United Nations sustainable development goals, the 2030 Agenda.