We have seen, touched, felt almost everything. Then the design goes towards the immaterial, what there is not: invented and imagined reality for new and unexpected sensations. Is the field of interaction design, action ground of Milan studio Dotdotdot, whose philosophers, architects, designers and engineers collaborated to the project of the Engineering showroom inside the Data Center Technology & Operations in Valle d’Aosta. The visit is an immersive experience, conveyed by the visual identity that unites the different environments with the materials of the furniture and colour choices, for an articulated and flexible space based on the number of visitors and the degree of communication and analysis of content. The focal point of the entire showroom is the demo area, conceived by dotdotdot to convey the concepts of research and innovation through a system of intuitive natural interaction: the table, in the center of the space, becomes the command console and navigation platform of multimedia content, while with an Ipad you can set the configuration of the room, the lights and the music. The multitouch table shows its contents on a large curve video casted wall. Dotdotdot calls to action several disciplines, creative and cultural, with the aim to pass to the customer, through the architectural choices, the study of interfaces, of infographics and communication, the perception of a cutting-edge environment and user friendly at the same time.
