“Our goal is a strong, united, inclusive, sustainable and creative Salone del Mobile”
Born in 1983, the Federlegno Arredo Eventi Board of Directors has elected this former President of Assarredo to helm the world’s pre-eminent international design event.
The new President and Federlegno Arredo Eventi’s Board members will now turn to build on the event’s successful fifty-nine-year heritage, outlining new strategies to respond to the upheavals of the present day and to reconcile exhibitors’, the general public’s and international stakeholders’ needs.
“The decision to invest in a young, driven President is part of a strategy to consolidate the event’s leading international role during a period of profound change,” says Gianfranco Marinelli, President of Federlegno Arredo Eventi. “Maria Porro may count on the support of the entire Federlegno Arredo Eventi Board as, with determination, she continues Salone del Mobile.Milano’s journey along a pathway of growth and renewal.”
Maria Porro is the Marketing and Communication Director of Porro spa, one of the most successful furniture design brands thanks to its research on finishing, refinement of line, and the technical quality of its details.
Maria Porro says, “I grew up with the Salone del Mobile. When I was a kid, my grandfather Carlo used to take me along to the pavilions at the old venue. I followed when the Fair moved to its new site in Rho, and I was thrilled to be able to attend the Shanghai Furniture Fair. Today, I am honored to take on this role at such a vital and transformative time. I’d like to thank everyone who supported me. I hope to prove myself worthy of this event and its fabulous, successful heritage. I and the entire Board of Directors will be working to ensure that, as a unique and indispensable design showcase, the Salone rises to meet future challenges regarding sustainability, digitalization, research, innovation, creativity, and inclusiveness, as ever maintaining the highest quality. Our goal is a strong, united, inclusive, sustainable and creative Salone del Mobile”.