SAUVAGE TV: A CREATIVE OASIS AMIDST CONCRETE, LIGHT AND SILENCE

The new project by Italian architect Vania Gaetti, who also designed the production company’s headquarters, embodies a vision: that of creating a workspace that supports creative processes without interfering. A strong identity and aesthetic coherence are achieved through the use of colour and iconic design pieces from renowned brands such as Artek, Pedrali, O/M, Vibia, and Vitra.

The new office space for Sauvage TV, a global production and post-production company specialising in advertising and fiction projects, is located on Calle Cristobal de Moura, in the innovative 22@ district of Barcelona. It was conceived with a clear ambition: to offer distinct spaces for the administration, training, and creative departments while creating a place where silence and beauty foster the free flow of ideas.

From the entrance, the untamed spirit of the brand is tangible: its neon logo—a panther suspended in front of the glass façade—welcomes visitors with strength, embodying the company’s motto: “wild creatives.”

The interior architecture is defined by a clean and essential language. The continuous colour palette of the acoustic ceilings and pearl-toned flooring—soft and quiet underfoot—dresses the exposed concrete industrial structure with understated elegance.

At the reception, a custom-designed piece of furniture lacquered in an iconic RAL Traffic Blue acts as a visual and conceptual anchor, echoing the same colour code used in the company’s main office, also designed by Vania Gaetti, who is based in Barcelona.

“I accompanied the client on numerous visits to newly constructed buildings in the 22@ district. The choice of this space was not random: it was a measured decision, carefully considered to become the new habitat for a growing company,” says Vania Gaetti.

Four key criteria guided the project:

1. Spaciousness: a completely open 1000 m² floor plan that allowed full freedom to shape it according to the functional and poetic needs of the project.
2. Light: an envelope of large windows that floods the interior with natural light throughout the day and offers 360º views of the city, turning the urban skyline into a backdrop.
3. Visual proximity: to the company’s headquarters in the neighbouring building, creating a silent dialogue between the two spaces.
4. The terrace: from the very beginning, it was seen as the ideal opportunity to create an urban oasis where milestones could be celebrated, and coffee shared among creatives.

The spaces

From the reception, one naturally flows into the canteen, a space open to the exterior terrace and enclosed by a large glass wall framed in Poppy Red. Conceived as a place for disconnection and interaction, it balances the warm textures of oak flooring with minimalist kitchen furnishings, featuring black compact countertops. In one corner, a La Marzocco coffee machine testifies to the founders’ passion for coffee and fills the space with its aroma each morning. Artek pieces reinforce the essential character of the space, while Vibia’s Plus Minus lighting system, visible from the main entrance, introduces a scenographic gesture with floating spheres and textile ribbons in Terra Red, guiding the way with lightness and sophistication.

The terrace, a natural extension of the canteen, unfolds like a true elevated garden. Rectangular in shape, it features two chill-out areas with sofas and armchairs, a large central table for communal meals, and several individual corners designed for introspective work. Pedrali furniture in Traffic Blue and Poppy Red creates a vibrant chromatic continuity, accompanied by the Evo-C chair by Jasper Morrison for Vitra. Lush, tropical-inspired vegetation adds freshness, shade, and a sense of retreat, fully realising the idea of an “urban oasis.”

At the heart of the office, two spacious open spaces support the daily activities of the teams. Vitra’s Workit desks and ID Mesh chairs by Antonio Citterio ensure perfect ergonomics, while Tubo lamps by O/M, customised with specific optics, provide direct, comfortable lighting for desk work. Composure carpeting by Interface spreads like a second skin, softening noise and contributing a tangible sense of calm, essential in an environment where phone calls are part of the constant rhythm of production. Strategically placed phone booths ensure acoustic privacy without disrupting the openness of the space.

An informal meeting point is defined by a custom-designed island sofa with multiple seats, serving as a social hub for spontaneous exchanges. Large terracotta pots with greenery strengthen the connection to the outdoors and bring living texture to the workspaces.

Around these open areas, various enclosed boxes are distributed to fulfil specific functions while preserving the fluidity of the layout. These include the creative director’s office, the editorial room, the social media department, HR, accounting with its meeting room, and two multi-purpose rooms.

Closed off with glass panels framed in Poppy Red, these spaces ensure acoustic insulation and visual continuity, allowing natural light to flow around the perimeter. The furniture remains consistent: Vitra Workit tables and ID Mesh chairs, O/M luminaires—ensuring aesthetic coherence in every detail.

The meeting rooms introduce a more expressive language, with red-structured Pedrali tables and All Star and Rookie chairs by Vitra. Lighting—again by Vibia—is executed with various modules of the Plus Minus system: Sphere, Spotlight, Cone, Linear Diffuser, enabling the ambience to adapt to different uses and needs.

A design vision

This project doesn’t simply respond to a functional need—it embodies a vision: to design a workspace where silence, light, material, and colour come together to support, not interfere with, creative processes.

At Sauvage TV, every corner speaks the same language: one where aesthetics are not decorative, but structural; where design serves well-being; and where the city enters the office not to impose its rhythm but as the backdrop for a space where ideas are born, nurtured, and celebrated.

About Vania Gaetti

Vania Gaetti is an Italian architect with over 20 years of experience, specialised in interior and retail design. Her education in Italy and Denmark has given her a cosmopolitan perspective and a keen sensitivity to historical heritage and contemporary design. Now based in Barcelona, she leads interior design projects from start to finish, ensuring flawless execution at every stage.